Get Aiming Big with Small Cars: Emergence of a Lead Market in PDF

By Rajnish Tiwari,Cornelius Herstatt

ISBN-10: 331902065X

ISBN-13: 9783319020655

ISBN-10: 3319345222

ISBN-13: 9783319345222

This booklet specializes in the small vehicle section of India's automobile industry to clarify the emergence of lead markets. The authors contend that the present realizing of lead markets doesn't sufficiently clarify the company practices which are born out of the intensified globalization of innovation. Lead markets are thought of an important for the worldwide diffusion of recent items and this e-book investigates no matter if sustainable lead markets may also emerge in constructing economies, and if that is so, below which stipulations. The authors query the traditional knowledge and suggest updates and extensions to the lead industry concept to raised replicate the altering floor realities on ground.

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Aiming Big with Small Cars: Emergence of a Lead Market in India (India Studies in Business and Economics) by Rajnish Tiwari,Cornelius Herstatt


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